My background spans graphic design, 3D modeling, photography, retouching, SEO, and web design.

Although NDAs limit what I can share publicly, the projects here reflect the standard and approach I bring to my work.

1

The image shows a silver trophy with a round top and a slender stem, mounted on a tiered base.

Genentech

“LUV Your Skin” Logo and Outdoor Campaign –
Clio Award Winner

Photoshop, Illustrator

During "Skin Cancer Awareness" month, Genentech sought an inventive approach to underscore the adverse impacts of prolonged UV exposure at their San Francisco campus.

I proposed incorporating light-reactive ink into the outdoor signage for Genentech's "LUV Your Skin" campaign. We printed the campaign messaging on outdoor benches and tables across the corporate campus, allowing the ink to react to sunlight and reveal different messages based on exposure.

This innovative approach added an interactive and dynamic touch to the campaign's outdoor branding.

LUV Your Skin

The heart icon symbolizes “LUV,” while the embedded letters UV subtly reference ultraviolet light—highlighting both the risks of UV exposure and the importance of caring for your skin. The logo blends these dual meanings to reinforce a clear message: love your skin and protect it.

Medical Marketing & Media

The Genentech campaign was selected for a feature in MM&M's issue of “Top 100 Agencies”.

2

A clear, curved glass award or trophy with a smooth, polished surface standing upright on a white background.

Genentech

ASCO Convention Booth Design-
Agency Award Winner

3DS Max, Photoshop, Maya, Illustrator

I was part of the team that designed Genentech’s “World of BioOncology” convention booth for ASCO. The team included the Managing Director, the V.P. Creative Director, the Director of Technology, and the Director of Client Services.

In addition, I designed the storyboards for the animations displayed on the large overhead canopy shown in the photos below. I also created the interactive activities featured on the digital panels located throughout the booth.

3 Lancôme

Product Page wireframe and final redesigns

Figma, Blender, Photoshop

A jar of Lancôme Absolue cream with pink cream inside, placed on a beige surface with pink petal accents.

A 3D-rendered image of a cosmetic jar with a lid, some spilled cream, and two pink petal-shaped leaves on a beige background.

I based the product page redesign around the Lancome 3D model. I made the textures and sculpted the cream using Blender’s sculpting tools.

I then set up the lighting like a traditional product photoshoot for the final render.

I specialize in on-location photography. I scout locations, storyboard each shoot, plan wardrobe, and handle as much pre-production as possible to ensure a smooth session.

4 Photography and Retouching

Nikon, Photoshop, Lightroom Classic

export magazine_skylab photography photoshoot_42nd street 2.png

DSC_export magazine_skylab new york_photography3 (2).png

DSC_export magazine_skylab new york_photography_H and M model .png

export magazine_skylab_photographer_vee_1.png

skylab_gary castelli_photography_New York_Nikon.png

gary castelli photography-they live photoshoot.png

This image was photographed in three separate sections and seamlessly stitched together in Lightroom. It was later featured on the official Grand Central Station’s Instagram account. Nikon 18 mm F 3.5 1/400 sec ISO 2000

5 Logo and Web Design

Export Magazine

Photoshop, Illustrator, InDesign, Lightroom Classic, CSS, Javascript, Adobe Digital Publishing, Adobe Animate, After Effects, Squarespace

I developed the logo, website, and digital magazine template for a creative brand focused on curating illustration, photography, and visual inspiration.

The client wanted the site and branding to carry a subtle Japanese aesthetic, which I reflected through clean, minimalist design choices and a custom logo featuring samurai-inspired elements within the letterforms.

They also needed a digital platform to showcase both existing and future projects, along with support for digital publishing. I designed the layout for their pilot magazine issue in InDesign and published it using Adobe’s digital publishing tools.

Their website was built on Squarespace, enhanced with custom CSS, JavaScript, and light backend scripting to implement a custom “like” system—similar to Instagram’s engagement features.

To reflect their visual identity, I designed a logo that subtly incorporates a samurai-inspired element within the letterforms—capturing both tradition and modern minimalism.

I developed the tagline “Exploratory art, design, and inspiration” to reinforce the brand’s core identity and creative values.

Unlike slogans, which often shift with campaigns, this tagline was designed to remain consistent—serving as a long-term expression of the brand’s vision and tone.

The website homepage highlights illustration, photography, in-game photography, and indie game creatives from around the world.

The challenge was to design a site that didn’t feel like a typical Squarespace template—something visually distinct, fast-loading with high-resolution imagery, and flexible enough to scale as the project grows.

To do this, I customized the site using CSS and JavaScript, and built a custom “like” system similar to Instagram’s to encourage user interaction and engagement.

View the site