Portfolio

My work spans medical, HCP, and consumer campaigns. While I’ve contributed to numerous brands, accounts, and agencies, I can only showcase select projects that are permitted under my NDAs.

1

Photography and Retouching

Photoshop, Lightroom Classic

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This image was photographed in three separate sections and seamlessly stitched together in Lightroom. It was later featured on the official Grand Central Station’s Instagram account.

Nikon 18 mm F 3.5 1/400 sec ISO 2000

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2

Genentech

“LUV Your Skin” Outdoor Campaign – Clio Award Winner

Photoshop, Illustrator

During "Skin Cancer Awareness" month, Genentech sought an inventive approach to underscore the adverse impacts of prolonged UV exposure at their San Francisco campus.

I proposed incorporating light-reactive ink into the outdoor signage for Genentech's "LUV Your Skin" campaign. We printed the campaign messaging on outdoor benches and tables across the corporate campus, allowing the ink to react to sunlight and reveal different messages based on exposure.

This innovative approach added an interactive and dynamic touch to the campaign's outdoor branding.

This campaign was also featured in MM&M's issue of “Top 100 Agencies”.

3

Logo and Web Design

Export Magazine

Photoshop, Illustrator, InDesign, Lightroom Classic, Chat GPT, CSS, Javascript, Adobe Digital Publishing, Adobe Animate, After Effects, Squarespace

I developed the logo, website, and digital magazine template for a creative brand focused on curating illustration, photography, and visual inspiration.

The client wanted the site and branding to carry a subtle Japanese aesthetic, which I reflected through clean, minimalist design choices and a custom logo featuring samurai-inspired elements within the letterforms.

They also needed a digital platform to showcase both existing and future projects, along with support for digital publishing. I designed the layout for their pilot magazine issue in InDesign and published it using Adobe’s digital publishing tools.

Their website was built on Squarespace, enhanced with custom CSS, JavaScript, and light backend scripting to implement a custom “like” system—similar to Instagram’s engagement features.

To reflect their visual identity, I designed a logo that subtly incorporates a samurai-inspired element within the letterforms—capturing both tradition and modern minimalism.

I developed the tagline “Exploratory art, design, and inspiration” to reinforce the brand’s core identity and creative values.

Unlike slogans, which often shift with campaigns, this tagline was designed to remain consistent—serving as a long-term expression of the brand’s vision and tone.

The website homepage highlights illustration, photography, in-game photography, and indie game creatives from around the world.

The challenge was to design a site that didn’t feel like a typical Squarespace template—something visually distinct, fast-loading with high-resolution imagery, and flexible enough to scale as the project grows.

To do this, I customized the site using CSS and JavaScript, and built a custom “like” system similar to Instagram’s to encourage user interaction and engagement.

view the site

4

Genentech

ASCO Convention Booth Design- Agency Award Winner

3DS Max, Photoshop, Maya, Illustrator

I was part of the team that designed Genentech’s “World of BioOncology” convention booth for ASCO. The team included the Managing Director, the V.P. Creative Director, the Director of Technology, and the Director of Client Services.

In addition, I designed the storyboards for the animations displayed on the large overhead canopy shown in the photos below. I also created the interactive activities featured on the digital panels located throughout the booth.